We were asked create unique design concepts for youthful, energetic and inspiring billboards to help spur donations to the UNLV Rebel Athletic Fund. There were 4 key elements we needed to focus on: the call-to-action headline, website, logo and imagery of the UNLV athletes. That’s a lot to pack into a billboard, but we pulled it off. By developing a graphic that pulled everything together and spread across the entire billboard, we showcased individual athletes in action as well as the coach and football players. That allowed us to design a series of four billboards featuring the different sports teams.