Canyon Creative started in 1996 because of an opportunity we couldn’t resist. To move to Las Vegas, open a business and be a creative resource for one of the top casino-resorts in the world. How could we say no? We had the business chops to do it, but did we want to schlep everything we owned from Orlando to Las Vegas?
Why not? And, so we did.
The desert and mountains were a dramatic change from flat, humid Orlando. We learned to relish the difference. It’s a dry heat, right? In 1970, when Elvis first took the stage, the population was 125,787. How times have changed. The metro Las Vegas population has gone from a little over 1,000,000 to nearly 2,700,000 since we arrived.
We’ve seen buildings imploded and a frenzy of construction take place. Major sports teams have clamored to put their stakes in the ground. The shopping, dining and entertainment options are mind-boggling. Wonderful neighborhoods have sprung up. It’s a good place to live and work.
In the past 25 years, we’ve also had some incredible clients. Some large. Some small. Major players in their industries to eager start-ups looking to make it big. Each, in their own way, has been challenging and exciting.
The Canyon team has been together for years, working collectively and independently, to strategize, design, write, program and create. By now we’ve become a well-oiled machine, capable of taking on just about anything thrown our way. We couldn’t do it without these amazing people who make it happen every day. We are thankful for them being in our lives.
Dale and Ann Sprague
“You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing, and then do them so well that
people can’t take their eyes off of you.”
— Maya Angelou
Every business needs a strong purpose, a passion that steers your company toward the future. It’s the “why” of what you do. And, good things happen when you know your why.
It’s something that guides you through tough times and hard decisions, keeping you motivated. Committing to your why gives meaning to your existence. It prioritizes values your team can rally around so you’re all headed in the same direction. Your why creates perspective to see what you really want to accomplish. It inspires people and builds brand loyalty.
When you discover purpose, you create the vision behind the work you do, and understanding that vision can dramatically change outcomes. Canyon Creative helps you unlock and reveal your why.
This is where Canyon Creative delves into your project, exploring the possibilities and mulling over opportunities. We brainstorm what solutions make the most sense based on your goals, audience, our professional expertise, budgets, technology and a multitude of other factors.
We immerse ourselves in your brand, ask for your input, review the competitive landscape, conduct research, define key messages and do whatever is relevant and necessary for your project.
We synthesize everything and when it all comes together, we present the ideas and rationale to you for consideration and discussion. Then, the Canyon Creative team works closely with your team to tweak, perfect and optimize those concepts.
Getting creative, where everything comes alive, is our favorite part of this whole process. We absolutely love it.
Our team dives in and executes the concepts developed during the enlighten phase. We take great care in making sure we’ve accounted for branding, demographics, budget, technology and all other important aspects of your project. Then, we review our work internally. Sometimes two or three times. The design, copy, graphics, photos, programming and anything that comprises the work, is thoroughly evaluated before you see it.
Finally, we’re ready to present to you. Whether we do it virtually or in person, it’s an exciting day. After our dog-and-pony show, we make any final modifications you request. Then we unveil your new brand, launch your website, print your brochure, start up your ad campaign or whatever it is you’ve engaged us to do. And we don’t stop there. Canyon Creative monitors and track results, too.
What We Value
These are the principles that guide us in our lives. They are the rules we try to live by every day, whether professionally or personally. We believe they make us better people.
Our reputation is everything. Be a company people admire. Know and do what is right. Think before acting.
Honor agreements and do what you say you will. Be upfront when you can’t. Take ownership of your choices. Be resilient and learn from mistakes. Be reliable and don’t make excuses.
Treat people the way you want to be treated. Be understanding, honest, inclusive, don’t judge, manipulate, insult or mistreat anyone. Respect each other’s values, diversity and contributions. Deal peacefully with anger and disagreements.
Do something new or different every day and inspire others to do the same. Use your imagination to drive innovation. Celebrate successes and revel in your work.
Work collaboratively toward common goals with a spirit of camaraderie. Accelerate others to be their best. Succeed together.
Influence, inspire and empower people. Listen thoughtfully. Take command when something goes wrong and give credit when credit is due. Help people learn and experience so they can be better humans. Enable others to be leaders, too, and be passionate about it.
Enjoy life and be silly sometimes. Embrace laughter. Find joy and seek adventure. Just be yourself.
Family first, whether related by blood or not. Treat those we bring into our tribe with love, respect and support.