Honor 13 Folds logo

Design Makes a Difference for a Worthy Cause

Canyon Creative was privileged to create the logo for Las Vegas-based Honor 13 Folds, a chapter of the national non-profit foundation Folds of Honor. 

The organization’s mission is to “shine a light for a brighter tomorrow for the men, women and children that have lost loved ones who served our country, city, or state. Through grants, scholarships or needed services, with your help; we honor the legacy of fallen heroes’ families who stood up for our flag by protecting, defending, or saving lives.”

The Logo Design and Designer

Canyon Senior Designer Alicia Cobos was the mastermind behind the logo design. “I was excited to be part of this project and work on something so close to my heart. I have family members who have served in the military, as well as family members who lost their lives serving our country.” 

The emotion felt when the honor guard presents loved ones the triangular, folded flag – with its 13 meaningful folds – is something you never forget. 

“For the design, I wanted to create a logo that showcased our flag as it looks folded, but also desired to feature the entire flag with the iconic red stripes. It’s not the actual American flag, but rather a representation of its spirit,” Alicia continued. 

“Adding the large “13” behind the folded flag graphic represents the number of times the flag is folded into the triangular shape. Featuring the weathered look was important because it depicts what the heroes of our country go through to protect our freedom. It is not clean or pretty, but it embodies a sense of indomitable courage, grit and the heavy price we pay for our liberty.” 

About Folds of Honor

Folds of Honor has awarded 44,000 educational scholarships since 2007, 41% of all scholarships have been presented to minority recipients, with 91% of all donated funds going directly to the scholarships.

If you’re interested in donating to this deserving cause, visit the Folds of Honor Squadron page or for other ways to donate, visit the donation page. If you, or someone you know, is interested in applying for a scholarship see this page.

The Meaning of the 13 Folds of the United States Flag

Honor guards pay meticulous attention to folding the U.S. flag. Guards make 13 crisp, precise folds. Each of the 13 folds holds a special significance.

This is what the 13 folds mean:

  1. The first fold of our flag is a symbol of life.
  2. The second fold signifies our belief in eternal life.
  3. The third fold is made in honor and tribute of the individual who gave a part of their life for the defense of our country.
  4. The fourth fold exemplifies our weaker nature as citizens trusting in God; it is to Him we turn for His divine guidance.
  5. The fifth fold is an acknowledgement to our country. “Our country, in dealing with other countries, may we always be right, but it is still our country, right or wrong.”  Stephen Decatur 
  6. The sixth fold is for where our hearts lie. It is with our hearts that we; pledge allegiance to the flag of the United States of America, and to the republic for which it stands, one nation under God, indivisible, with liberty and justice for all.
  7. The seventh fold is a tribute to our armed forces, for it is through the armed forces that we protect our country and our flag against all enemies.
  8. The eighth fold is a tribute to the one who entered the valley of the shadow of death, that we might see the light of day, and to honor our mother, for whom it flies on Mother’s Day.
  9. The ninth fold is an honor to womanhood, for it has been through their faith, love, loyalty, and devotion that the character of men and women who have made this country great have been molded.
  10. The 10th fold is a tribute to the father, for he, too, has given his sons and daughters for the defense of our country.
  11. The 11th fold, in the eyes of Hebrew citizens, is the lower part of the seal of King David and King Solomon and glorifies, in their eyes, the God of Abraham, Isaac, and Jacob.
  12. The 12th fold, in the eyes of a Christian citizen, is an emblem of eternity and glorifies, in their eyes, God the Father, the Son, and Holy Spirit.
  13. The last fold, when the flag is completely folded, the stars are uppermost, reminding us of our national motto, “In God We Trust.”