JD Stairs and the Art of Metal + Wood + Glass
It’s no wonder the top builders, developers, architects, interior designers and enlightened homeowners in Las Vegas rely on JD Stairs to bring their dreams to life.
The company creates “visually impactful architectural focal points – in metal, wood and glass – that enhance interior and exterior spaces to communicate something spectacular.” From dramatic staircases and railings, to steel cladding and doors, gabion walls, gates, fencing, structural steel and a lot of custom design, JD Stairs creates unforgettable masterpieces.
The Video Shoot Planning Stages
Canyon Creative worked in collaboration with JD Stairs to create a video that showcases their impeccable work, and provides insight into their expertise and philosophy on quality craftsmanship.
We co-wrote the script, sourced the video production team and art directed the video shoot at two locations, including Vegas Modern 001, the most expensive home in the history of Las Vegas.
Blue Heron, the premiere luxury custom home developer in Las Vegas, designed and built the stunning Vegas Modern 001, a $25 million, 15,000-square-foot mansion.
According to Tyler Jones, Blue Heron founder and fourth-generation Las Vegan, “Vegas Modern” is a design philosophy. “It is a response to place – an architecture for Las Vegas evolved from an ever-augmenting interpretation of this enigmatic city, its culture, history, and geographical environment.”
The Robb Report stated, it “may be the most state-of-the-art home in the country” due to its technological and architectural innovation.
JD Stairs was invited to create an array of custom work for the contemporary three-story home, including staircases, planters, wine racks, a glass barn door, coffee and dining tables, louvers and trim. Even things as rudimentary as a TV mount and window trim are transformed into objects of art when JD Stairs gets involved.
After nailing down the script, we scouted the locations at the JD Stairs shop and Vegas Modern 001. The goal was to determine where the best locations were to set up for optimum angles that would create interest, what aerial shots would provide the ideal coverage, get ideas for detail shots and decide on what machinery we wanted to see in action.
Plans in Place, Ready to Go!
Working with JD Stairs on the video was a simple task. Jonathan Webster, the company founder, is an easy-going professional who is the perfect spokesperson for his company. His demeanor is sincere because he truly believes in team work, attention to detail and getting a job done right. His poise in front of the camera was astonishing considering it’s not his day job.
Las Vegas videographer, filmmaker and photographer, Kin Lui, and his team shot the video in just two days. Kin’s eye for detail and framing each shot was flawless. Canyon Creative President Dale Sprague’s ability to see the big picture made for perfect teamwork.
Drone footage enhanced the video with expansive views of the home and Las Vegas Valley, helping to tell the story. The video also features the JD Stairs team working in their 38,000-square-foot shop, with sparks flying, metal being bent into perfect curves and the work being inspected carefully by hand.
This isn’t just a video about the work that’s produced. It’s also about the people. Jonathan praises his team where everyone plays a role in their success. It’s evident that the individuals fortunate enough to work at JD Stairs are also very much appreciated for their efforts.
“We’ve been very fortunate at JD Stairs to be surrounded by dedicated hardworking people who are committed to improving and producing a great product for our clients. I’ve learned over the years that one of the best things I can do as a leader is to listen to our people. Most of the really good ideas at JD Stairs have come from people within the company.”
From their modest beginnings nearly 30 years ago, to their phenomenal growth today, Jonathan, his family and their employees worked hard to get where they are now.
An Ongoing Partnership: JD Stairs + Canyon Creative
This isn’t the first time we’ve collaborated with JD Stairs. Over the years, we developed their brand and identity with a new logo, website, marketing materials, print collateral, apparel, signage, self-promotion and vehicle graphics.
“It has been great to collaborate with Canyon Creative. They pay attention to all the small details and have really helped us establish our brand. Their team has been very attentive to our needs. They have really listened to what we are trying to create and then they bring the right members of their team with all the right experience to make it happen.”
Learn more about JD Stairs and their amazing work here or call them at 702.873.8250.
Give us a call, too. 702.262.9901 or contact dsprague@canyoncreative.com if you need a video, a new brand or identity, a website, marketing assistance or whatever creative project you have, we can help. We’d love to work with you.