Alicia, born and raised in Las Vegas, has been working in the design field for 25 years. The breadth of her experience includes advertising, marketing, project management and brand design. She is passionate about creativity and loves listening to and working with clients, large and small, to find design solutions for those challenges.
Alicia received a Bachelor of Science degree in Visual Communications from a private school in Arizona and studied photography and art in Pau, France the summer after graduation. Right after that, she began her career with Canyon Creative, which she considers her second home.
She was also a member and on the board of AIGA Las Vegas, the professional association for design, and jumped into the Programming Director role for four years. Alicia also created the Youth Outreach Director position, which she held for two years. In this capacity she spoke to students about the relevance of design and education, helping them to navigate their way into the design field.
Alicia is an award-winning designer, storyteller and dreamer. Delving into what the clients’ goals are and seeing a project flourish is not only her passion, but her purpose.