Dale has over three decades of design, advertising and project management experience. As President of Canyon Creative, Dale is closely involved with all aspects of each project, from strategic planning through project completion. He believes success transpires from working proactively and collaboratively with clients in an environment of open communication and creative problem solving.
Dale has also designed for many Fortune 500 and Fortune 1000 companies. His client list includes American Express, American Standard, Armstrong World Industries, Black & Decker, Boston Red Sox, Dennison, General Electric, Hunt Manufacturing, Pella Windows, Perdue Chicken, Price Pfister, and Rolodex Corporation.
Dale is an active member and was on the International Board of the Themed Entertainment Association (TEA) and the Chairman of the Marketing & Communications Committee for several years. During the course of these duties, he redeveloped the brand and oversaw the design and development of the organization. Dale is a past President of the Las Vegas Executives Association and was the Chairman of the Marketing & Development Committee for several years. He is also on the board of the International Executives Association (IEA). Dale sits on the board of the Nevada Children’s Medical Center Foundation and is the past President and Sponsorship Director for the American Institute of Graphic Arts (AIGA) Las Vegas Chapter.
Dale has a Bachelor of Fine Arts degree in Communications Design from Rochester Institute of Technology.