USO - picture of returning soldier to family from active duty.

USO  Intermountain

USO logo

USO Intermountain provides a home away from home and a sense of community for active-duty military troops, National Guard personnel, Reservists and their families based throughout Nevada, Utah, Idaho and Montana.

Canyon Creative President Dale Sprague is on the Advisory Board of USO Intermountain and volunteered the services of the Canyon team to create the six-week-long Fall for Our Troops Thanksgiving Giving Campaign. Thanks to the connections and business relationships he has made through the decades, and via his membership in the Las Vegas Executives Association, Dale was able to pull together an amazing group of sponsors.

USO Fall for Our Troop Cash Register Sign

The campaign was designed to draw attention to the fact that holidays can be especially difficult for service members and military families. They sacrifice so much and deserve a moment to reconnect and enjoy a nice Thanksgiving meal – especially young families just starting out.

USO Fall for Our Troops Digital Pump Sign

The USO decided there would be two ways to make a donation to Fall for Our Troops: food or money. People could donate items from a list of Thanksgiving meal items or make a monetary donation online. Or both!

Listen to the Radio Interview

Canyon Creative started by designing a logo and color palette based on an autumnal theme of browns, oranges, gold and leaves. Working with the USO team, we wrote copy and, utilizing the fall theme, designed a website landing page, donation landing page, store register easels, door clings, donation box wrap, digital gas pump graphics, print and digital ads, eblasts and social media posts. We also wrote the radio ads. QR codes and links directed people to get more information and make a donation.

This campaign was truly a team effort by some amazing sponsors.

USO Intermountain received the generous support of Green Valley Grocery who agreed to place big donation boxes in 15 of their locations around Las Vegas to collect food donations. This also included placement of register the easels, door clings and digital gas pump graphics. donated two tickets to a Bruno Mars concert at Park MGM Grand in Las Vegas and matched up to $10,000 in donations.

Lotus Broadcasting donated the time for radio production and 1,854 radio spots on six of their Las Vegas radio stations. Dale Sprague and Tim Mullin, USO Intermountain Executive Director, were also interviewed on Lotus Broadcasting’s KXPT Neon and Beyond show by radio personality Steph MacKenzie.

The Las Vegas Review-Journal donated print ads, including full pages, and advertising in Neon, their weekend digital publication that covers music, movies, arts and dining.