Aloft Cabernet Sauvignon is a high-end wine release from world-renowned Napa Valley winemakers Marc and the late Peter Mondavi. Canyon Creative was approached to create a name, logo, label and packaging. We had to exemplify the caring way in which the grapes are grown with a nod to the vineyard’s location, which is high up (or Aloft) on the celebrated Howell Mountain in Napa. We designed a detailed book of inspiration featuring our naming and design concepts to present to the clients.
