The “Baby Ur Mine” public awareness campaign was created for the State of Nevada Health and Human Services division. The goal, to get information about free and low-cost resources out to a young female demographic who may not have the means available for proper pre- and post-natal care, or not know where to turn for help when pregnant.
We named the program, created the logo, tagline, website, bus shelter signage, bus wraps, billboards, television ads, brochures, posters, labels for gift cards, media wall graphics, video kiosk art, DVD brochures, set up Facebook and YouTube and directed videos featuring local pediatricians. Everything was translated into English and Spanish versions.
