A billboard for the "Baby Ur Mine" campaign



The “Baby Ur Mine” public awareness campaign was created for the State of Nevada Health and Human Services division. The goal, to get information about free and low-cost resources out to a young female demographic who may not have the means available for proper pre- and post-natal care, or not know where to turn for help when pregnant.

We named the program, created the logo, tagline, website, bus shelter signage, bus wraps, billboards, television ads, brochures, posters, labels for gift cards, media wall graphics, video kiosk art, DVD brochures, set up Facebook and YouTube and directed videos featuring local pediatricians. Everything was translated into English and Spanish versions.

A billboard with the "Baby Ur Mine" campaign with a picture of baby feet cupped in an adult's hands.
A bus-stop billboard with the "Baby Ur Mine" campaign, pictured with a pregnant woman.
A compact disk and jacket with the "Baby Ur Mine" campaign branding
A promotional wall of the "Baby Ur Mine" logos.
A wall poster for the campaign pictured with a woman holding a baby.
A bus-stop billboard pictured with a pregnant woman for the campaign.
The "Baby Ur Mine" campaign on the side of a bus.