Boston Omaha Corporation (BOC) is a public holding company listed on the New York Stock Exchange under the symbol BOC, operating across four key sectors: Broadband (telecommunications), Billboards (outdoor advertising), Bonds (surety insurance), and Boston Omaha Asset Management (BOAM). Canyon Creative was approached to refresh BOC’s website, with the goals of modernizing its appearance, improving navigation, updating content, and enhancing the overall user experience. The primary objective was to simplify the site, making it easy for visitors to find relevant information, while incorporating more calls-to-action and refining messaging, copy and imagery.
To achieve this, we collaborated closely with the client through a series of in-depth meetings to clearly define their vision and needs. Armed with this insight, we refined their expectations and developed a detailed plan of action. Regular updates and proactive problem-solving ensured smooth progress throughout the project.
A unique challenge arose with the integration of BOC’s off-site investors’ website, which is required by law to keep investors informed about corporate governance, stock updates and financial documents. As a member of the New York Stock Exchange, BOC needed a seamless transition between their main site and the investors’ portal. We carefully aligned the visual design, ensuring that the imagery and color palette remained consistent to prevent any abrupt shifts in the user experience when navigating between the two sites.
This project exemplifies our ability to balance aesthetic appeal with functional precision, ensuring BOC’s website remains an accessible and engaging resource for all visitors.
