Capital Insurance Group, CIG, founded in 1898, is a leading property and casualty insurer serving the Western U.S. In 2019, they were acquired by Michigan-based Auto-Owners Insurance. Working with CIG’s Marketing Team, we were instrumental in boosting revenue for the company in a very short time. We developed a multi-level, cross-media marketing plan for their Business-to-Business and Business-to-Consumer audiences that allowed for personalized as well as agent co-branded direct marketing. This comprehensive strategy was comprised of focused campaigns utilizing traditional, web, email, event, and alternate marketing techniques. Much of the emphasis was on cross-selling policies to clearly defined demographics and creating campaigns that complement and enhance each other across the various marketing platforms.
