DiTRONICS is at the cutting edge of technologically advanced funds access services. The company is recognized as a leading innovator and the first to introduce electronic cash advance eliminating draft deposits and cashing checks with a photo ID. DiTRONICS works with a large gaming patron database of check cashers and processes billions of dollars annually. The print ad campaign, targeting casino executives who make financial decisions, focused on the interesting juxtaposition of DiTRONICS’ corporate philosophies with visuals of their products. The idea being “we are good people who sell great products.”