Restaurant / Retail

Carnival Cruise Line

Fat Jimmy’s C-Side BBQ is a casual barbecue restaurant developed by Carnival as a fun alternative to fancy dining and buffets. Canyon Creative named the venue, with a clever nod toward the “C” in Carnival and the fact that the ships sail the “seas.” Next, we designed the logo offering up a variety of backyard BBQ characters to emphasize the fact the meats are cooked in front of you, creating those mouthwatering scents that waft through the air. We also developed the employee apparel program of hats, T-shirts and aprons, the menu boards and signage.