Flaming food on the grill

Restaurant / Retail

Carnival Cruise Line

Fat Jimmy’s C-Side BBQ is a casual barbecue restaurant developed by Carnival Cruise Line as a fun alternative to fancy dining and buffets. Canyon Creative named the venue, with a clever nod toward the “C” in Carnival and the fact that the ships sail the “seas.” Next, we designed the logo offering up a variety of backyard BBQ characters to emphasize the fact the meats are cooked in front of you, creating those mouthwatering scents that waft through the air. We also developed the employee apparel program of hats, T-shirts and aprons, the menu boards and signage.

The logo for Fat Jimmy's C-Side BBQ, a restaurant on the Carnival Cruise Line
A baseball cap with the Fat Jimmy's C-Side BBQ logo
A cook's white apron with the Fat Jimmy's C-Side BBQ logo
A black t-shirt with Jimmy's C-Side BBQ logo.
The menu design of Fat Jimmy's C-Side BBQ on the Carnival Cruise Line
Inside Carnival Cruise Line with Fat Jimmy's C-Side BBQ
On the deck of the Carnival Cruise Line with Fat Jimmy's C-Side BBQ. A buffet of food.