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Fox River Paper HOW Conference Promotion

Our objective was to design a giveaway piece for distribution to graphic designers attending the HOW Conference in Las Vegas that showcased a major paper company’s fine papers. Our solution features Las Vegas throughout history in three books titled “Old,” “Then” and “Now” that span time from 1.7 billion years ago through modern day.

We art directed all photos in and around Las Vegas. The back of each accordion has a timeline of interesting historical facts relevant to each period. The books are contained in a slipcase and bound with a paper band. Each piece is die-cut, embossed, or debossed, and printed in six colors, based on its “history” and the type of paper.

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