Las Vegas Executive Association for business professionals to network and build relationships

Case Studies

Las Vegas Executives Association Passport

The Las Vegas Executives Association (LVEA), established in 1967, brings together leading businesses and professionals from across the city. To ensure the continued growth and engagement of its membership, LVEA launched a mentoring program designed to welcome and guide new members through a unique and interactive experience: the LVEA Passport.

Canyon Creative was tasked with designing a passport that not only aligned with the association’s prestigious reputation but also made the onboarding process engaging and memorable. We crafted the passport to mirror the look and feel of an official U.S. passport, complete with custom pages for stamping each time a new member completes one of 20 specific tasks. These tasks are designed to help passport holders familiarize themselves with LVEA’s values, connect with other members and build networking opportunities. Activities range from hosting an open house to meeting with the Executive Director and participating in a committee meeting alongside a mentor.

By creating this visually impactful and functional passport, Canyon Creative helped LVEA build a structured yet personable pathway for new members to integrate and thrive within the organization.

Business Leaders and Professionals onboarding process designed as a passport to connect members and build networking opportunities