WHAT WE DID
Logo Design / Website / Copywriting / Social Media & Blog Plan / Proposal Templates / Eblast Templates / Business Cards / Off-Site and On-Site SEO / Website Maintenance / Marketing Consultation
LGA is a Las Vegas architectural firm that truly walks the walk of what they advocate. In their own words, “…we believe that, together, we can work to design places that unite the community, respect the surrounding environment and create connections that endure for generations. We are committed to collaborating with our clients to develop sustainable, harmonious places that facilitate meaningful bonds between people and nature; impactful places that reflect a community’s unique characteristics.”
This project became a labor of love for us because we enjoy working with the LGA team so much. They are very hands-on, but also respectful of our creativity and professionalism. As we joined forces, it became evident that good things were to come. We started by interviewing the client, asking probing questions and delving deep into their psyches.
According to LGA, Experiential Design or Experience Architecture, is the art of articulating a user journey or story. One that considers not just how a place can look, but how it can be better for the humans who interact with it. LGA creates places that meet today’s needs and anticipates tomorrow’s.
Canyon Creative started the branding process by designing a logo reflecting that mindset. The design is timeless and will endure a long time, just like the spaces LGA Architecture builds. We then developed business cards, proposal templates that can be easily modified and email campaign templates. LGA wanted to do their own social media and blog, so we developed a good plan for them.
“Love these guys! Built our website and helped us get it off the ground. Always there when we need them.”
– LGA Architecture
The website messaging was boiled down to: Work Together. Draw Together. Live Together. On the surface, these phrases may seem innocuous…but, that’s where the copy takes over. Each line is explained utilizing LGA standards, with a significance that expresses what is meaningful to LGA in context.
The website features their projects to not only showcase the beauty of the spaces, but to also explain their rationale and how they came to create each one. It’s all about the “why” of what they do.
After continued marketing consultation, LGA realized the importance of off-site and on-site SEO as well as ongoing website maintenance. We continue the conversation.