With SH Architecture, the firm was already well established, but ready for a fresh take on branding and image. We focused on how architecture touches us in so many ways – the emotional aspects vs. “just showing buildings.” We chose an earthy color palette to reflect their commitment to sustainable architecture and a design strategy that reinforced simplicity and clarity. Playing off the company’s name, we created a campaign that utilizes single “SH” words and imagery of people experiencing life or interacting with the types of spaces they build. We also created the website, eblast designs, a variable project quoting document, print collateral, and printed and digital holiday cards.
