Case Studies

Southwest Gas


Branding & Logos / Print Advertising & Marketing / Digital Advertising & Marketing / Intranet Website Development / Character Development / Signage / Apparel / Illustrations

Southwest Gas (SWG) was founded in 1931 and provides natural gas service to more than 2,000,000 customers in Arizona, Nevada and portions of California. Canyon Creative has had the pleasure of working with SWG since 2007, providing an array of creative services.

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The SWG marketing department has teamed with Canyon to create everything from branding and print ads, to character development, print collateral, videos, special promotions, a cookbook, intranet marketing, newsletters, magazines and digital marketing. Taking guidance from SWG, we are always allowed to infuse our own creative flair to everything we develop for them. This results in successful projects and unexpectedly imaginative results.

As with all utility companies, safety is extremely important to SWG. Canyon Creative has developed many campaigns emphasizing customer and employee safety issues. Call Before You Dig, See Something Say Something and Fuel for Life are just some of the programs we’ve helped bring to life.

SWG is also very involved with their communities, promoting volunteerism of their employees, and providing outreach, charitable giving and sponsorships to organizations in need.