Case Studies

Southwest Gas


Branding & Logos / Print Advertising & Marketing / Digital Advertising & Marketing / Intranet Website Development / Character Development / Signage / Apparel / Illustrations

Southwest Gas (SWG) was founded in 1931 and provides natural gas service to more than 2,000,000 customers in Arizona, Nevada and portions of California. Canyon Creative has had the pleasure of working with SWG since 2007, providing an array of creative services.

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Southwest Gas, "Gaslight" magazine spread designed by Canyon Creative

The SWG marketing department has teamed with Canyon to create everything from branding and print ads, to character development, print collateral, videos, special promotions, a cookbook, intranet marketing, newsletters, magazines and digital marketing. Taking guidance from SWG, we are always allowed to infuse our own creative flair to everything we develop for them. This results in successful projects and unexpectedly imaginative results.

Southwest Gas, "Gaslight" magazine covers, designed by Canyon Creative.
"Ride the Flame" t-shirt, a campaign for Southwest Gas designed by Canyon Creative.
Customer-Owned Yard Line (COYL) brochure designed by Canyon Creative for Southwest Gas.

As with all utility companies, safety is extremely important to SWG. Canyon Creative has developed many campaigns emphasizing customer and employee safety issues. Call Before You Dig, See Something Say Something and Fuel for Life are just some of the programs we’ve helped bring to life.

SWG is also very involved with their communities, promoting volunteerism of their employees, and providing outreach, charitable giving and sponsorships to organizations in need.

"Zero the Hero", a blue zero cartoon character designed for Southwest Gas' campaigns.
A mailer designed by Canyon Creative for Southwest Gas
An educational document from Southwest Gas on how to save energy.
A door hanger designed for Southwest Gas promoting energy savings.