Case Studies

Themed Entertainment Association


Brand Refresh / Website Supervision / Special Event Marketing & Signage / Email Marketing & Templates / Print Marketing / Membership Guide / Presentations / Corporate Stationery / Business Cards / Event Banners / Trade Show Booth / Collateral Marketing / Brand Style Guide / Copywriting

The Themed Entertainment Association (TEA) is an international non-profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences.

Our challenge was to refresh and revitalize the brand to create a more focused image – one that showcases the TEA as a global force in the themed entertainment industry and better reflects the diversity and expertise of the organization’s membership base.

The first step was to update the logo. Working with the TEA Marketing & Communications Committee, we created a simplified version that features a contemporary compass-globe icon.

Themed Entertainment Association logo, designed by Canyon Creative

The metamorphosis continued… we rolled out new email and print marketing pieces, membership guide, NextGen presentation, corporate stationery, business cards, event banners, trade show booth and other collateral.

The Themed Entertainment Association brochure
The Themed Entertainment Association brochure opened
Another section of the brochure opened

“Canyon Creative is a vital partner for our association. They have produced products for us that are of the highest, most professional quality. They have also helped guide us with their expert marketing and website advice. The Team at Canyon Creative is a pleasure to work with and have always provided us with the best customer service.”
Themed Entertainment Association

Themed Entertainment Association stationary, letterheads, envelopes, and business card
A display with the Themed Entertainment Association branding
A membership application and prospective members' guide for the Themed Entertainment Association

A brand style book provided guidelines for how to represent the organization to members, the general public and media. This included usage rules for the logo, fonts, color choices, photos, and other branding guidelines necessary to maintain brand consistency.

Themed Entertainment Association promotional documents

We are also worked with U.K.-based Leisure Media on a website overhaul. The enhanced site, based on our new brand look, was designed and programmed by Leisure Media. The site is the TEA’s primary marketing tool, a member communication center and a business hub for the TEA. The fully integrated site is user friendly, information packed and loaded with new features, including expanded, searchable/sharable member profiles, a box office for events worldwide, a global events calendar, a blog, social media links, a members-only area and more.