Canyon Creative devised and produced a series of anti-smoking campaign posters for the Nevada Tobacco Prevention Coalition aimed at varying demographics within the Native American population. It was crucial to maintain a high level of sensitivity to the Native American tradition of smoking all-natural, sacred/ceremonial tobacco while drawing attention to the many dangers of smoking toxic commercial tobacco. We decided on an in-your-face approach to the copy and graphics. This strategy worked well and became so popular that other states adopted the series.
