OUR STORY
Since 1996, Canyon Creative has partnered with leadership teams to turn strategic clarity into meaningful brand experiences that resonate and endure. Founders Dale and Ann Sprague left Orlando for Las Vegas to build a creative studio that could serve one of the top casino-resorts in the world. It was a bold shift, but the right one — and it set the foundation for everything Canyon would become.
Las Vegas was changing fast. The desert, the mountains, the explosive growth, the skyline constantly reinventing itself — it all shaped the backdrop of our work. Since those early days, the valley has nearly tripled in population, welcomed major sports teams, and evolved into one of the most dynamic cities in the country. We’ve been here for all of it.
For nearly 30 years, Canyon Creative partnered with clients across industries: hospitality, retail, entertainment, start-ups, nonprofits, and more. Our team embraced thoughtful design, storytelling, and strategy to build brands and digital experiences that resonated and endured.
In 2025, Canyon Creative began its next chapter by joining Bouvier Kelly, a full-service marketing agency with a 50-year history and a shared belief in the power of clarity, creativity, and collaboration. The merger expands our capabilities and national reach while honoring the spirit and legacy Canyon has built since 1996.
As the teams integrate, our clients continue to receive the same care, craft, and attention they’ve always known — now supported by a wider bench of talent and resources. The values that shaped Canyon remain the heart of our work.
Today, Canyon Creative continues within the Bouvier Kelly family, carrying forward our history, our approach, and our passion for building brands that connect and inspire. The story that started in 1996 is still moving forward, stronger than ever.
What We Value
These are the principles that guide us in our lives. They are the rules we try to live by every day, whether professionally or personally. We believe they make us better people.
INTEGRITY
Integrity ensures our work earns trust from audiences and protects the credibility of the organizations we represent.
ACCOUNTABILITY
Accountability ensures commitments are honored, challenges are addressed transparently, and work reliably supports intended business outcomes.
RESPECT
Respect creates environments where collaboration is productive, perspectives are valued, and teams work together effectively toward shared goals.
CREATIVITY
Creativity enables us to solve complex problems by capturing attention, clarifying meaning, and strengthening audience engagement.
SYNERGY
Synergy aligns teams around shared goals, accelerating progress and enabling stronger collective results.
LEADERSHIP
Leadership provides direction, accountability, and perspective, ensuring teams make better decisions and organizations move forward with confidence.
FUN
Fun fosters energy and openness, supporting creativity, resilience, and stronger team engagement.
FAMILY
Family builds a culture of support and belonging, strengthening commitment, trust, and long-term relationships.