WHAT WE DID
Strategy / Branding / Print & Digital Design
The Las Vegas Aviators, a professional Triple-A baseball team in the Pacific Coast League and affiliate of the Oakland Athletics, are a beloved part of the city’s sports scene. Their home, the Las Vegas Ballpark, has been repeatedly recognized by fans, earning the prestigious Triple-A Best of the Ballparks award from Ballpark Digest in 2022 for the third time in four years.
When the Aviators approached Canyon Creative, they sought a partner capable of capturing their dynamic spirit through both print and digital advertising. Our task was to create a campaign that would not only engage the Aviators’ loyal fanbase but also reinforce the team’s position as a key player in Las Vegas’ vibrant sports community.
Leveraging the energy of the game and the prestige of the award-winning Las Vegas Ballpark, we developed a comprehensive suite of advertising materials. Our work spanned from eye-catching print ads to engaging digital campaigns that effectively promoted the team, their events and the fan experience. The result was a cohesive, high-impact visual identity that drove excitement and attendance both at the ballpark and online.
This collaboration exemplifies our commitment to delivering integrated marketing solutions that amplify brand presence while fostering deeper connections with audiences. Through our partnership, the Aviators continue to solidify their standing as a premier sports franchise in Las Vegas.
