WHAT CANYON CREATIVE DID
Strategy / New Brand Identity / Website Design / Website Programming / Copywriting / Visual Identity Package / Digital Design / SEO
Pegasus Development is a successful boutique project management company headquartered in Las Vegas, Nevada. They focus on providing national and international real estate developers with comprehensive solutions to ensure every project runs smoothly from inception to completion. Pegasus works with major players in the show business, themed entertainment, media, gaming, hotel, insurance, private equity and commercial real estate industries. Learn more about Pegasus Development here.
Recognizing that their brand identity did not fully capture their expertise and industry presence, Pegasus Development turned to Canyon Creative to refine their positioning and presentation.
Through an in-depth discovery session and market research, Canyon Creative developed a compelling brand narrative, defined key messaging and established Unique Selling Points (USPs). The process also included crafting elevator speeches, a distinctive brand voice and tone, a mission statement, and core values. All of those efforts were designed to align Pegasus’s image with its leadership in the industry.
The rebranding effort resulted in a suite of deliverables, including:
- A strategically designed website that reflects Pegasus’s expertise and market positioning
- A powerful tagline to encapsulate their brand essence
- A comprehensive brand style guide ensuring consistency across all communications
- A dynamic digital capabilities brochure showcasing their services and successes
- A customized hard hat design reinforcing brand presence on job sites
- A refined identity system, including business cards, letterhead, envelope and email signatures
This transformation positioned Pegasus Development with a bold, unified identity. The goal was to authentically represent their expertise, innovation and industry leadership.
Learn more about Pegasus Development here.
View more of Canyon Creative’s work here.