WHAT WE DID
Branding / Graphic Design / Print / Packaging
Zue Sports approached our team to develop packaging for their new Pynk line of pickleball rackets, aiming to stand out in the fast-growing pickleball market. They needed a packaging solution that not only captured the bold and energetic identity of the Pynk brand but also met the practical demands of overseas manufacturing and retail durability.
We kicked off the project with a brand discovery phase to understand Pynk’s target audience, competitive landscape, and visual personality. Our design team then developed several packaging concepts that balanced vibrant aesthetics with functional requirements, ensuring the product would appeal to both seasoned players and newcomers to the sport.
A critical part of the project was recommending the right substrate — a material that would be lightweight yet durable enough to withstand international shipping and retail handling. We carefully selected a cost-effective substrate that balanced strength with high-quality printability.
To ensure a seamless production process, we also created a precise dieline for manufacturing, tailored to the specifications of Zue’s overseas production partners. This included detailed guidelines for folding, cutting, and assembly, helping to minimize errors and keep production timelines on track.
The final packaging design delivered a bold, shelf-ready presence that amplified the Pynk brand and resonated with its target market. The chosen materials met durability and budget needs, and the dieline allowed the manufacturer to execute production smoothly and efficiently.
Zue Sports was thrilled with the outcome, praising the seamless collaboration, design creativity, and technical expertise that helped bring their Pynk product line to life. The packaging has been well received in retail, helping drive both brand awareness and product sales.
